Implement Impact telemetry and checkout attribution through cloud
subscription checkout flows.
This PR adds Impact.com tracking support and carries attribution context
from landing-page visits into subscription checkout requests so
conversion attribution can be validated end-to-end.
- Register a new `ImpactTelemetryProvider` during cloud telemetry
initialization.
- Initialize the Impact queue/runtime (`ire`) and load the Universal
Tracking Tag script once.
- Invoke `ire('identify', ...)` on page views with dynamic `customerId`
and SHA-1 `customerEmail` (or empty strings when unknown).
- Expand checkout attribution capture to include `im_ref`, UTM fields,
and Google click IDs, with local persistence across navigation.
- Attempt `ire('generateClickId')` with a timeout and fall back to
URL/local attribution when unavailable.
- Include attribution payloads in checkout creation requests for both:
- `/customers/cloud-subscription-checkout`
- `/customers/cloud-subscription-checkout/{tier}`
- Extend begin-checkout telemetry metadata typing to include attribution
fields.
- Add focused unit coverage for provider behavior, attribution
persistence/fallback logic, and checkout request payloads.
Tradeoffs / constraints:
- Attribution collection is treated as best-effort in tiered checkout
flow to avoid blocking purchases.
- Backend checkout handlers must accept and process the additional JSON
attribution fields.
## Screenshots
<img width="908" height="208" alt="image"
src="https://github.com/user-attachments/assets/03c16d60-ffda-40c9-9bd6-8914d841be50"/>
<img width="1144" height="460" alt="image"
src="https://github.com/user-attachments/assets/74b97fde-ce0a-43e6-838e-9a4aba484488"/>
<img width="1432" height="320" alt="image"
src="https://github.com/user-attachments/assets/30c22a9f-7bd8-409f-b0ef-e4d02343780a"/>
<img width="341" height="135" alt="image"
src="https://github.com/user-attachments/assets/f6d918ae-5f80-45e0-855a-601abea61dec"/>
Wire checkout attribution into GTM events and checkout POST payloads.
This updates the cloud telemetry flow so the backend team can correlate checkout events without relying on frontend cookie parsing. We now surface GA4 identity via a GTM-provided global and include attribution on both `begin_checkout` telemetry and the checkout POST body. The backend should continue to derive the Firebase UID from the auth header; the checkout POST body does not include a user ID.
GTM events pushed (unchanged list, updated payloads):
- `page_view` (page title/location/referrer as before)
- `sign_up` / `login`
- `begin_checkout` now includes:
- `user_id`, `tier`, `cycle`, `checkout_type`, `previous_tier` (if change flow)
- `ga_client_id`, `ga_session_id`, `ga_session_number`
- `gclid`, `gbraid`, `wbraid`
Backend-facing change:
- `POST /customers/cloud-subscription-checkout/:tier` now includes a JSON body with attribution fields only:
- `ga_client_id`, `ga_session_id`, `ga_session_number`
- `gclid`, `gbraid`, `wbraid`
- Backend should continue to derive the Firebase UID from the auth header.
Required GTM setup:
- Provide `window.__ga_identity__` via a GTM Custom HTML tag (after GA4/Google tag) with `{ client_id, session_id, session_number }`. The frontend reads this to populate the GA fields.
<img width="1416" height="1230" alt="image" src="https://github.com/user-attachments/assets/b77cf0ed-be69-4497-a540-86e5beb7bfac" />
## Screenshots (if applicable)
<img width="991" height="385" alt="image" src="https://github.com/user-attachments/assets/8309cd9e-5ab5-4fba-addb-2d101aaae7e9"/>
Manual Testing:
<img width="3839" height="2020" alt="image" src="https://github.com/user-attachments/assets/36901dfd-08db-4c07-97b8-a71e6783c72f"/>
<img width="2141" height="851" alt="image" src="https://github.com/user-attachments/assets/2e9f7aa4-4716-40f7-b147-1c74b0ce8067"/>
<img width="2298" height="982" alt="image" src="https://github.com/user-attachments/assets/72cbaa53-9b92-458a-8539-c987cf753b02"/>
<img width="2125" height="999" alt="image" src="https://github.com/user-attachments/assets/4b22387e-8027-4f50-be49-a410282a1adc"/>
To manually test, you will need to override api/features in devtools to also return this:
```
"gtm_container_id": "GTM-NP9JM6K7"
```
┆Issue is synchronized with this [Notion page](https://www.notion.so/PR-8354-fix-route-gtm-through-telemetry-entrypoint-2f66d73d36508138afacdeffe835f28a) by [Unito](https://www.unito.io)
<!-- This is an auto-generated comment: release notes by coderabbit.ai -->
## Summary by CodeRabbit
* **New Features**
* Analytics expanded: page view tracking, richer auth telemetry (includes user IDs), and checkout begin events with attribution.
* Google Tag Manager support and persistent checkout attribution (GA/client/session IDs, gclid/gbraid/wbraid).
* **Chores**
* Telemetry reworked to support multiple providers via a registry with cloud-only initialization.
* Workflow module refactored for clearer exports.
* **Tests**
* Added/updated tests for attribution, telemetry, and subscription flows.
* **CI**
* New check prevents telemetry from leaking into distribution artifacts.
<!-- end of auto-generated comment: release notes by coderabbit.ai -->
