diff --git a/CMakeLists.txt b/CMakeLists.txt
index 01b39bb..fcd44bb 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -39,6 +39,9 @@ if (${CUDAToolkit_VERSION} VERSION_LESS 11.3)
 endif()
 
 option(BUILD_SHARED_LIBS "Build NVBench as a shared library" ON)
+if (WIN32 AND BUILD_SHARED_LIBS)
+  set(CMAKE_WINDOWS_EXPORT_ALL_SYMBOLS ON)
+endif()
 
 option(NVBench_ENABLE_NVML "Build with NVML support from the Cuda Toolkit." ON)
 option(NVBench_ENABLE_CUPTI "Build NVBench with CUPTI." ${cupti_default})
diff --git a/ci/build_common.sh b/ci/build_common.sh
index 2c30414..718e22f 100755
--- a/ci/build_common.sh
+++ b/ci/build_common.sh
@@ -12,6 +12,7 @@ CUDA_COMPILER=${CUDACXX:-nvcc} # $CUDACXX if set, otherwise `nvcc`
 CUDA_ARCHS= # Empty, use presets by default.
 GLOBAL_CMAKE_OPTIONS=()
 DISABLE_CUB_BENCHMARKS= # Enable to force-disable building CUB benchmarks.
+HOST_OS="linux" # "linux" or "windows"
 
 # Check if the correct number of arguments has been provided
 function usage {
@@ -21,6 +22,7 @@ function usage {
     echo
     echo "Options:"
     echo "  -v/--verbose: enable shell echo for debugging"
+    echo "  -os: Target OS, \"linux\" or \"windows\" (Defaults to linux)"
     echo "  -cuda: CUDA compiler (Defaults to \$CUDACXX if set, otherwise nvcc)"
     echo "  -cxx: Host compiler (Defaults to \$CXX if set, otherwise g++)"
     echo "  -std: CUDA/C++ standard (Defaults to 17)"
@@ -32,6 +34,7 @@ function usage {
     echo "  $ PARALLEL_LEVEL=8 $0 -cxx g++-9"
     echo "  $ $0 -cxx clang++-8"
     echo "  $ $0 -cxx g++-8 -std 20 -arch 80-real -v -cuda /usr/local/bin/nvcc"
+    echo "  $ $0 -os windows -cxx cl.exe -arch native"
     echo "  $ $0 -cmake-options \"-DCMAKE_BUILD_TYPE=Debug -DCMAKE_CXX_FLAGS=-Wfatal-errors\""
     exit 1
 }
@@ -44,6 +47,7 @@ args=("$@")
 while [ "${#args[@]}" -ne 0 ]; do
     case "${args[0]}" in
     -v | --verbose) VERBOSE=1; args=("${args[@]:1}");;
+    -os)   HOST_OS="${args[1]}";       args=("${args[@]:2}");;
     -cxx)  HOST_COMPILER="${args[1]}"; args=("${args[@]:2}");;
     -std)  CXX_STANDARD="${args[1]}";  args=("${args[@]:2}");;
     -cuda) CUDA_COMPILER="${args[1]}"; args=("${args[@]:2}");;
@@ -66,8 +70,8 @@ while [ "${#args[@]}" -ne 0 ]; do
 done
 
 # Convert to full paths:
-HOST_COMPILER=$(which ${HOST_COMPILER})
-CUDA_COMPILER=$(which ${CUDA_COMPILER})
+HOST_COMPILER=$(which "${HOST_COMPILER}")
+CUDA_COMPILER=$(which "${CUDA_COMPILER}")
 
 if [[ -n "${CUDA_ARCHS}" ]]; then
     GLOBAL_CMAKE_OPTIONS+=("-DCMAKE_CUDA_ARCHITECTURES=${CUDA_ARCHS}")
@@ -91,11 +95,15 @@ BUILD_DIR="../build/${CCCL_BUILD_INFIX}"
 
 # The most recent build will always be symlinked to cccl/build/latest
 mkdir -p $BUILD_DIR
-rm -f ../build/latest
-ln -sf $BUILD_DIR ../build/latest
-
-# Now that BUILD_DIR exists, use readlink to canonicalize the path:
-BUILD_DIR=$(readlink -f "${BUILD_DIR}")
+if [[ "${HOST_OS}" == "windows" ]]; then
+  # Git Bash on Windows cannot create directory symlinks without elevated privileges
+  BUILD_DIR=$(cd "${BUILD_DIR}" && pwd)
+else
+  rm -f ../build/latest
+  ln -sf $BUILD_DIR ../build/latest
+  # Now that BUILD_DIR exists, use readlink to canonicalize the path:
+  BUILD_DIR=$(readlink -f "${BUILD_DIR}")
+fi
 
 # Prepare environment for CMake:
 export CMAKE_BUILD_PARALLEL_LEVEL="${PARALLEL_LEVEL}"
diff --git a/cmake/NVBenchCUPTI.cmake b/cmake/NVBenchCUPTI.cmake
index 10a7089..789f4af 100644
--- a/cmake/NVBenchCUPTI.cmake
+++ b/cmake/NVBenchCUPTI.cmake
@@ -23,14 +23,20 @@ function(nvbench_add_cupti_dep dep_name)
   add_library(nvbench::${dep_name_lower} SHARED IMPORTED)
 
   find_library(NVBench_${dep_name_upper}_LIBRARY ${dep_name_lower} REQUIRED
-    DOC "The full path to lib${dep_name_lower}.so from the CUDA Toolkit."
+    DOC "The import library for ${dep_name_lower} from the CUDA Toolkit."
     HINTS "${nvbench_cupti_root}/lib64"
   )
   mark_as_advanced(NVBench_${dep_name_upper}_LIBRARY)
 
-  set_target_properties(nvbench::${dep_name_lower} PROPERTIES
-    IMPORTED_LOCATION "${NVBench_${dep_name_upper}_LIBRARY}"
-  )
+  if (WIN32)
+    set_target_properties(nvbench::${dep_name_lower} PROPERTIES
+      IMPORTED_IMPLIB "${NVBench_${dep_name_upper}_LIBRARY}"
+    )
+  else()
+    set_target_properties(nvbench::${dep_name_lower} PROPERTIES
+      IMPORTED_LOCATION "${NVBench_${dep_name_upper}_LIBRARY}"
+    )
+  endif()
 endfunction()
 
 nvbench_add_cupti_dep(cupti)
diff --git a/cmake/NVBenchConfigTarget.cmake b/cmake/NVBenchConfigTarget.cmake
index 7c8a4b9..536e966 100644
--- a/cmake/NVBenchConfigTarget.cmake
+++ b/cmake/NVBenchConfigTarget.cmake
@@ -91,11 +91,25 @@ endif()
 if (CMAKE_CUDA_COMPILER_ID STREQUAL "NVIDIA")
   # fmtlib uses llvm's _BitInt internally, which is not available when compiling through nvcc:
   target_compile_definitions(nvbench.build_interface INTERFACE "FMT_USE_BITINT=0")
+  if (MSVC)
+    # cudafe cannot evaluate fmtlib's UTF-8 literal check even when /utf-8 is passed to the host compiler:
+    target_compile_definitions(nvbench.build_interface INTERFACE
+      $<$<COMPILE_LANGUAGE:CUDA>:FMT_UNICODE=0>
+    )
+  endif()
 endif()
 
 target_compile_options(nvbench.build_interface INTERFACE
   $<$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>:-Xcudafe=--display_error_number>
   $<$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>:-Wno-deprecated-gpu-targets>
+  $<$<AND:$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>,$<CXX_COMPILER_ID:MSVC>>:-Xcompiler=/utf-8>
+  # Suppress cudafe diagnostics triggered by fmtlib headers when compiled through MSVC+nvcc:
+  #   27: character value is out of range (char32_t sentinel values in lookup tables)
+  #  128: loop is not reachable (dead code in constexpr string comparison)
+  # 2417: constexpr constructor calls non-constexpr function (bigint default ctor)
+  $<$<AND:$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>,$<CXX_COMPILER_ID:MSVC>>:-Xcudafe=--diag_suppress=27>
+  $<$<AND:$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>,$<CXX_COMPILER_ID:MSVC>>:-Xcudafe=--diag_suppress=128>
+  $<$<AND:$<COMPILE_LANG_AND_ID:CUDA,NVIDIA>,$<CXX_COMPILER_ID:MSVC>>:-Xcudafe=--diag_suppress=2417>
 )
 if (NVBench_ENABLE_WERROR)
   target_compile_options(nvbench.build_interface INTERFACE
@@ -115,8 +129,8 @@ function(nvbench_config_target target_name)
   # the library path, other times they're in a subdirectory that isn't added to
   # the library path...
   # To simplify installed nvbench usage, add the CUPTI libraries path to the
-  # installed nvbench rpath:
-  if (NVBench_ENABLE_CUPTI AND nvbench_cupti_root)
+  # installed nvbench rpath (Unix only; Windows uses PATH for DLL lookup):
+  if (NVBench_ENABLE_CUPTI AND nvbench_cupti_root AND NOT WIN32)
     set_target_properties(${target_name} PROPERTIES
       INSTALL_RPATH "${nvbench_cupti_root}/lib64"
     )
diff --git a/nvbench/config.cuh.in b/nvbench/config.cuh.in
index d151c13..2f89f4c 100644
--- a/nvbench/config.cuh.in
+++ b/nvbench/config.cuh.in
@@ -24,7 +24,11 @@
 // Defined if NVBench has been built with CUPTI support.
 #cmakedefine NVBENCH_HAS_CUPTI
 
+#if defined(_MSVC_LANG)
+#define NVBENCH_CPLUSPLUS _MSVC_LANG
+#else
 #define NVBENCH_CPLUSPLUS __cplusplus
+#endif
 
 // Detect current dialect:
 #if NVBENCH_CPLUSPLUS < 201703L
diff --git a/testing/axes_metadata.cu b/testing/axes_metadata.cu
index 9e54660..d6cc441 100644
--- a/testing/axes_metadata.cu
+++ b/testing/axes_metadata.cu
@@ -24,6 +24,7 @@
 #include <fmt/format.h>
 
 #include <algorithm>
+#include <iterator>
 #include <string_view>
 
 #include "test_asserts.cuh"
diff --git a/testing/cmake/CMakeLists.txt b/testing/cmake/CMakeLists.txt
index c4e4eb7..506de5a 100644
--- a/testing/cmake/CMakeLists.txt
+++ b/testing/cmake/CMakeLists.txt
@@ -9,6 +9,14 @@ set(cmake_opts
   -D "CMAKE_CUDA_FLAGS=${CMAKE_CUDA_FLAGS}"
   -D "CMAKE_CUDA_ARCHITECTURES=${arches}"
 )
+if (WIN32)
+  list(APPEND cmake_opts
+    -D "CMAKE_CUDA_HOST_COMPILER=${CMAKE_CXX_COMPILER}"
+    -D "CMAKE_LINKER=${CMAKE_LINKER}"
+    -D "CMAKE_RC_COMPILER=${CMAKE_RC_COMPILER}"
+    -D "CMAKE_MT=${CMAKE_MT}"
+  )
+endif()
 
 # Temporary installation prefix for tests against installed nvbench:
 set(tmp_install_prefix "${CMAKE_CURRENT_BINARY_DIR}/test_nvbench_install")
@@ -32,6 +40,13 @@ function(nvbench_add_compile_test full_test_name_var subdir test_id)
         ${ARGN}
       --test-command "${CMAKE_CTEST_COMMAND}" --output-on-failure
   )
+  if (WIN32 AND NVBench_ENABLE_CUPTI AND nvbench_cupti_root)
+    cmake_path(NATIVE_PATH nvbench_cupti_root cupti_native)
+    cmake_path(NATIVE_PATH NVBench_EXECUTABLE_OUTPUT_DIR bin_native)
+    set_tests_properties(${test_name} PROPERTIES
+      ENVIRONMENT "PATH=${bin_native}\\;${cupti_native}\\lib64\\;$ENV{PATH}"
+    )
+  endif()
   set(${full_test_name_var} ${test_name} PARENT_SCOPE)
 endfunction()
 
diff --git a/testing/cmake/test_export/CMakeLists.txt b/testing/cmake/test_export/CMakeLists.txt
index e3d7d33..21faa30 100644
--- a/testing/cmake/test_export/CMakeLists.txt
+++ b/testing/cmake/test_export/CMakeLists.txt
@@ -10,45 +10,53 @@ enable_testing()
 add_test(NAME test_bench COMMAND "$<TARGET_FILE:test_bench>" --timeout 1)
 add_test(NAME nvbench_ctl COMMAND "$<TARGET_FILE:nvbench::ctl>")
 
-# Setup LD_LIBRARY_PATH for testing
-if (UNIX)
-  set(ctl_lib_path "")
-  set(cupti_lib_path "")
+# Setup runtime library paths for testing.
+# Unix uses LD_LIBRARY_PATH; Windows uses PATH for DLL lookup.
+get_property(nvbench_config TARGET nvbench::nvbench
+  PROPERTY IMPORTED_CONFIGURATIONS
+)
+list(LENGTH nvbench_config num_configs)
+if (num_configs GREATER 1)
+  message(WARNING
+    "Multiple IMPORTED_CONFIGURATIONS for nvbench::nvbench. "
+    "Picking the first one. This may cause issues."
+  )
+  list(GET nvbench_config 0 nvbench_config)
+endif()
 
-  # Need to find installed libnvbench.so for installed nvbench-ctl.
-  # Not needed for build_tree test because of RUNPATH.
-  if (TEST_TYPE STREQUAL "INSTALL_TREE")
-    get_property(nvbench_config TARGET nvbench::nvbench
-      PROPERTY IMPORTED_CONFIGURATIONS
-    )
+set(nvbench_lib_dir "")
+# On Unix the build tree uses RUNPATH so only the install tree needs the path.
+# On Windows there is no RUNPATH so we always need the DLL directory.
+if (WIN32 OR TEST_TYPE STREQUAL "INSTALL_TREE")
+  get_property(nvbench_lib TARGET nvbench::nvbench
+    PROPERTY IMPORTED_LOCATION_${nvbench_config}
+  )
+  cmake_path(GET nvbench_lib PARENT_PATH nvbench_lib_dir)
+endif()
 
-    list(LENGTH nvbench_config num_configs)
-    if (num_configs GREATER 1)
-      message(WARNING
-        "Multiple IMPORTED_CONFIGURATIONS for nvbench::nvbench. "
-        "Picking the first one. This may cause issues."
-      )
-      list(GET nvbench_config 0 nvbench_config)
-    endif()
-
-    get_property(ctl_lib_path TARGET nvbench::nvbench
-      PROPERTY IMPORTED_LOCATION_${nvbench_config}
-    )
-    cmake_path(GET ctl_lib_path PARENT_PATH ctl_lib_path)
-  endif()
-
-  # Need to add the CUPTI path to LD_LIBRARY_PATH to make sure CUPTI libraries
-  # are found at runtime:
-  if (TARGET nvbench::cupti)
-    get_property(cupti_lib_path TARGET nvbench::cupti PROPERTY IMPORTED_LOCATION)
-    cmake_path(GET cupti_lib_path PARENT_PATH cupti_lib_path)
+set(cupti_lib_dir "")
+if (TARGET nvbench::cupti)
+  if (WIN32)
+    get_property(cupti_lib TARGET nvbench::cupti PROPERTY IMPORTED_IMPLIB)
+  else()
+    get_property(cupti_lib TARGET nvbench::cupti PROPERTY IMPORTED_LOCATION)
   endif()
+  cmake_path(GET cupti_lib PARENT_PATH cupti_lib_dir)
+endif()
 
+if (WIN32)
+  set(lib_dirs "${nvbench_lib_dir}\\;${cupti_lib_dir}")
   set_property(TEST test_bench PROPERTY
-    ENVIRONMENT "LD_LIBRARY_PATH=${cupti_lib_path}"
+    ENVIRONMENT "PATH=${lib_dirs}\\;$ENV{PATH}"
   )
   set_property(TEST nvbench_ctl PROPERTY
-    ENVIRONMENT "LD_LIBRARY_PATH=${ctl_lib_path}:${cupti_lib_path}"
+    ENVIRONMENT "PATH=${lib_dirs}\\;$ENV{PATH}"
+  )
+else()
+  set_property(TEST test_bench PROPERTY
+    ENVIRONMENT "LD_LIBRARY_PATH=${cupti_lib_dir}"
+  )
+  set_property(TEST nvbench_ctl PROPERTY
+    ENVIRONMENT "LD_LIBRARY_PATH=${nvbench_lib_dir}:${cupti_lib_dir}"
   )
-
 endif()