diff --git a/Launcher.bat b/Launcher.bat
index 600a365..2fa87cc 100644
--- a/Launcher.bat
+++ b/Launcher.bat
@@ -4676,8 +4676,9 @@ if %errorlevel% neq 0 (
     pause
     goto :home
 )
-echo %blue_bg%[%time%]%reset% %blue_fg_strong%[INFO]%reset% SillyTavern launched in a new window.
+set NODE_ENV=production
 start cmd /k "title SillyTavern && cd /d %st_install_path% && call npm install --no-audit --no-fund --loglevel=error --no-progress --omit=dev && node server.js && pause && popd"
+echo %blue_bg%[%time%]%reset% %blue_fg_strong%[INFO]%reset% SillyTavern launched in a new window.
 
 if exist "%~dp0bin\settings\custom-shortcut.txt" (
     setlocal EnableDelayedExpansion